Partner Programs in Digital: How to Choose Yours?

When choosing a partner program in digital, it's important to focus on key selection criteria that directly affect your profit and efficiency.

1. Money
Analyze the costs: entrance fees (free, one-time, annual), lead fees (per lead, per deal, fixed amount or percentage). Understand when you pay – upon receiving the lead or after payment from the client.

2. Agency Responsibility
Does the agency just hand over the lead's contact info or help with sales and problem solving? Without proper support, conversion rates will be very low as prospects will feel neglected.

3. Lead Types and Competition
Assess the quality of incoming leads and competition level. Are there restrictions, such as a maximum of three partners per lead? Lower competition means higher chances of closing deals.