The difference between a strong strategy and a weak one is simple yet crucial: good strategies face problems head-on instead of ignoring them. Building an effective plan means focusing not only on goals but also on solving critical challenges.
Here are five things that should NOT be part of your strategy:
1. Unrealistic or Conflicting Goals
Focus is essential. Strategies overloaded with objectives often collapse under their own weight. Too many goals can contradict each other or simply be forgotten. Aim for clarity with a minimal set of priorities.
Tip: Strategies can be reviewed and adjusted quarterly or semi-annually as conditions change. Flexibility is key.
2. Empty Words
A strategy is not a sales pitch or a scientific paper. Avoid vague language and buzzwords. Be precise and direct — every word should add value.
Tip: Clear and concise writing is your ally. Aim to express ideas simply and avoid fluff.
3. Ignoring Problems
Pretending issues don't exist is a recipe for failure. Planning to enter a new market without considering cash flow challenges, for example, could be disastrous. Always factor real-world obstacles into your plan.
4. Relying on Templates
Strategies should answer "How?" and "Why?", not just "What to do." Avoid generic plans that lack context and fail to define the path forward.
5. Blind Optimism
While positivity is important, excessive optimism can be dangerous. It's wise to challenge new strategies critically before adopting them. Pressure-testing ideas ensures they can withstand real-world complexity.
Ultimately, a great strategy is grounded in reality, laser-focused on the most pressing issues, and expressed with clarity. It's not about sounding good — it's about working well.
Motivation
30 March 2025