Recently, Tagline published a ranking of partner programs for production companies. Traditionally, these programs were used by agencies working with trusted subcontractors. However, the digital market's growth has led to dozens of public partner programs emerging in the production segment.
Why join such programs despite lower prices, restrictions on case publications, and delayed payments?
1. Resource Loading
Idle production resources (known as 'bench' in the West) are disastrous in digital. Production should ideally be loaded to 120%.
2. Learning from Larger Agencies
Working with larger agencies allows you to see how their processes are organized — potentially learning better ways to operate.
3. Experience with Big Clients
Handling large projects has nuances. Partner programs offer a safe space to gain experience with major clients, learning their bureaucratic and technical requirements.
4. Business Sale Opportunities
If you plan to exit your business someday, strong partnerships increase your visibility and improve your chances of a successful sale.
Finance
9 March 2025